Sfoglia per Autore
Consumer engagement through corporate social responsibility communication on social media: Evidence from Facebook and Instagram Bank Accounts
2024-01-01 Luca Simone Macca; Jacopo Ballerini; Gabriele Santoro; Marina Dabic
Beyond Growth Hacking: Mastering Business Model Evolution
2024-01-01 Gabriele Santoro; Augusto Bargoni
Growth hacking: A critical review to clarify its meaning and guide its practical application
2024-01-01 Bargoni, Augusto; Santoro, Gabriele; Messeni Petruzzelli, Antonio; Ferraris, Alberto
Highway to hell or paradise city? Exploring the role of growth hacking in learning from innovation failure
2024-01-01 Bargoni, Augusto; Smrčka, Luboš; Santoro, Gabriele; Ferraris, Alberto
Green learning orientation and corporate environmental performance: the mediation role of green knowledge acquisition-management and the moderating role of CEO-gender
2024-01-01 Rehman, Ramiz Ur; Ahmad, Muhammad Ishfaq; Belas, Jaroslav; Battisti, Enrico; Santoro, Gabriele
GROWTH HACKING IMPLEMENTATION. AN OVERVIEW OF BENEFITS AND CHALLENGES
2023-01-01 Macca, Luca Simone; Santoro, Gabriele; Calcio Gaudino, Igor
The Bright and Dark Sides of Open Innovation in Public Organizations: Evidence from Smart City Projects
2023-01-01 Bresciani S., Ferraris A., Santoro G.
Small and medium enterprises and sustainable business models: Exploring enabling factors for adoption
2023-01-01 Troise, Ciro; Santoro, Gabriele; Jones, Paul; Bresciani, Stefano
How emotions from content social relevance mediate social media engagement: evidence from European supermarkets during the COVID-19 pandemic
2023-01-01 Ballerini, Jacopo; Alam, Gazi Mahabubul; Zvarikova, Katarina; Santoro, Gabriele
Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel
2023-01-01 Augusto Bargoni; Tomas Kliestik; Fauzia Jabeen; Gabriele Santoro
Equity crowdfunding for university spin-offs: Unveiling the motivations, benefits, and risks related to its adoption
2023-01-01 Troise C.; Bresciani S.; Ferraris A.; Santoro G.
Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions
2023-01-01 Bargoni, Augusto; Jabeen, Fauzia; Santoro, Gabriele; Ferraris, Alberto
Competitive strategies in the agri-food industry in Italy during the COVID-19 pandemic: an application of K-means cluster analysis
2022-01-01 Augusto Bargoni, Bernardo Bertoldi, Chiara Giachino, Gabriele Santoro
The impact of socially relevant content and aroused emotions in social media consumer engagement behaviour
2022-01-01 Jacopo Ballerini; Gabriele Santoro
“Tell me what you eat, and I tell you what you are”: investigating the impact of entomophagy antecedents on willingness to eat insect-based products
2022-01-01 Augusto Bargoni; Chiara Giachino; Gabriele Santoro
Equity crowdfunding for university spin off
2022-01-01 Ciro Troise; Stefano Bresciani; Alberto Ferraris; Gabriele Santoro
Smart city reporting: A bibliometric and structured literature review analysis to identify technological opportunities and challenges for sustainable development
2022-01-01 Silvana Secinaro; Valerio Brescia; Federico Lanzalonga; Gabriele Santoro
Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations
2022-01-01 Casalegno C.; Candelo E.; Santoro G.
Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers
2022-01-01 Baima, Gabriele; Santoro, Gabriele; Pellicelli, Anna Claudia; Mitręga, Maciej
The impact of organizational ostracism on knowledge hiding: analysing the sequential mediating role of efficacy needs and psychological distress
2022-01-01 Sabeen Hussain Bhatti, Maryam Hussain , Gabriele Santoro, Francesca Culasso
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