Sfoglia per Autore ZAGNI, LUCA MATTEO
Mostrati risultati da 1 a 8 di 8
Convergence and divergence in digital game-based advertising: a systematic review of advergames and in-game advertising
2025-01-01 Zagni, Luca Matteo; Baima, Gabriele; Do, Binh; Nguyen, Lam Duc Xuan
Beyond the game: a two-decade systematic literature review of advertising in digital games
2023-01-01 Zagni Luca Matteo; Baima Gabriele
The benefit factor: Understanding the role of benefits in in-game advertising consumers’ response
2023-01-01 Luca Matteo Zagni; Cristian Rizzo
The fluid journey: Unreal real or real unreal? Consumer resources in the physical and virtual realms
2023-01-01 Zagni, Luca Matteo; Baima, Gabriele
Consumer resource-based view theory in the interaction between Sport Videogame Consumption and Sport Media Consumption
2022-01-01 Luca Matteo Zagni; Gabriele Baima; Rebecca Pera
Consumer Engagement and new technologies: a Systematic Literature Review
2022-01-01 Zagni Luca Matteo; Baima Gabriele
I brand e la costruzione della propria identità digitale nel Metaverso
2022-01-01 Baima Gabriele; Zagni Luca
The Evolution of Distribution in the Luxury Sector: From Single to Omni-Channel
2021-01-01 Mosca, Fabrizio; Giacosa, Elisa; Zagni, Luca Matteo
Mostrati risultati da 1 a 8 di 8
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