Sfoglia per Autore GUTULEAC, RADA
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Will virtual influencers overcome the uncanny valley? The moderating role of social cues
2024-01-01 Gutuleac, Rada; Baima, Gabriele; Rizzo, Cristian; Bresciani, Stefano
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media
2024-01-01 Bargoni, Augusto; Giachino, Chiara; Gutuleac, Rada; Streimikiene, Dalia
Managing food-wasting: the role of customer cooperation in influencing firms' pro-environmental behavior
2023-01-01 Rizzo, Cristian; Sestino, Andrea; Gutuleac, Rada; Bertoldi, Bernardo
The rise of virtual influencers: Bizarrely realistic or scarily uncanny?
2023-01-01 rada gutuleac; gabriele baima; cristian rizzo
Customer experience management strategies in upscale restaurants: Lessons from the Covid-19 pandemic
2023-01-01 Angelo Bonfanti; Vania Vigolo; Georgia Yfantidou; Rada Gutuleac
Crowdfunding, art and the metaverse: a new perspective on willingness to give
2023-01-01 Gutuleac, Rada; Bargoni, Augusto; Giachino, Chiara
Unleashing the potential of social media: an investigation into antecedents and opportunities of entrepreneurial intent
2023-01-01 Augusto Bargoni; Chiara Giachino; Rada Gutuleac; Ciro Troise
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