Sfoglia per Autore
Urban cooperation for sustainable development in Europe: a co-designed methodology to foster multi-level governance
2026-01-01 Chiara Civera, Casalegno Cecilia, Brigida Morelli, Edoardo Braccio
Phygital museum experiences for Gen Z: investigating cultural engagement drivers across physical and digital domains
2026-01-01 Cecilia Casalegno; Lea Iaia; Brigida Morelli; Mattia Tamiazzo; Marco Pironti
Seeds of change: Unpacking the enduring effects of MNC knowledge transfer in autonomous social innovation projects by fringe stakeholders
2025-01-01 chiara civera; cecilia casalegno; Brigida Morelli; Gabriele Santoro
What if...? Narratives, Stakeholders and Alternate Endings in Value Creation
2025-01-01 Damiano Cortese; Cecilia Casalegno
Multi-stakeholder marketing: mapping the field
2025-01-01 Chiara Civera; Cecilia Giuliana Nicoletta Casalegno; Brigida Morelli; Valentina Chiaudano
Intergenerational dynamics and sustainable wine purchase in light of the theory of planned behavior: testing a conceptual model
2025-01-01 Bagnato, Giovanna; Casalegno, Cecilia; Rizzo, Cristian
Multi-stakeholder approach in MNEs’ product advertising: evolutionary paths of content and language
2025-01-01 Chiara Civera; Cecilia Casalegno; Brigida Morelli; Cristian Rizzo
Bridging corporate communication and marketing narratives for organizational success: how collaboration happens
2024-01-01 CASALEGNO, CECILIA GIULIANA NICOLETTA; CIVERA, CHIARA; CANDELO, ELENA; ROMOLI VENTURI, RAOUL
Navigating the challenges of ESG communication on social media
2024-01-01 Cecilia Casalegno; Valentina Chiaudano; Mattia Tamiazzo; Philip J. Kitchen
Italian Small Retailers’ Adaptation to Digital Transformation: A Stakeholder Marketing Approach
2024-01-01 Cecilia Casalegno; Chiara Civera; Elena Candelo; Brigida Morelli
Transformative social innovation in developing and emerging ecosystems: a configurational examination
2024-01-01 CORTESE, Damiano; Civera, Chiara; Casalegno, Cecilia; Zardini, Alessandro
In search of the enabling factors for public services resilience: A multidisciplinary and configurational approach
2023-01-01 Cecilia Giuliana Casalegno; Chiara Civera; Damiano Cortese; Alessandro Zardini
Where do my symptoms come from? Improving dermatology ecosystem’s well-being through co-designed awareness campaigns
2023-01-01 Chiara Civera; Cecilia Casalegno; Elena Candelo; Brigida Morelli
Advertising. Tecniche, strumenti, regole tra una rivoluzione e l'altra
2023-01-01 Casalegno Cecilia
Young generation consumption behaviour in organic wine markets: A preliminary analysis
2023-01-01 Giovanna Bagnato; Angelo A. Camillo; Cecilia Casalegno; Cristian Rizzo
Applying a company stakeholder responsibility approach to HR management: the external human resources model
2023-01-01 Cecilia Giuliana Casalegno, Chiara Civera, Jerome Couturier
NEW FRONTIERS OF VALUE CREATION IN MARKETING: AN INVESTIGATION OF THE ANTECEDENTS
2023-01-01 Chiara Civera; Cecilia Casalegno; Giovanna Bagnato; Elena Candelo; Brigida Morelli
Discovering and nurturing local key stakeholders’ talent in emerging economies: using fsQCA to test the external human resources approach
2023-01-01 Civera Chiara, Casalegno Cecilia, Jerome Couturier, Alessandro Zardini, Alessio Ishizaka
Beyond Corporate Social Responsibility
2022-01-01 Cecilia Giuliana Casalegno; Chiara Civera
Le partnership pubblico/privato per la resilienza e lo sviluppo locale
2022-01-01 Cecilia Giuliana Casalegno; Chiara Civera
Comunicazione integrata e PR: istruzioni per l'uso
2022-01-01 Raoul Romoli Venturi; Cecilia Casalegno; Pasquale De Palma
Digital transformation or analogic relationships? A dilemma for small retailer entrepreneurs and its resolution
2022-01-01 Candelo, Elena; Casalegno, Cecilia Giuliana; Civera, Chiara
Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations
2022-01-01 Casalegno C.; Candelo E.; Santoro G.
What drives green and sustainable purchase behaviours? An empirical analysis between different generations
2021-01-01 Casalegno C.; Candelo E.; Santoro G.
Peer Review Report For: Food for thought: SDG challenges, corporate social responsibility and food shopping in later life
2021-01-01 Cecilia Casalegno
Developing Successful Global Strategies for Marketing Luxury Brands
2021-01-01 Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo
Food for thought: SDG challenges, corporate social responsibility and food shopping in later life
2021-01-01 Chiara Civera; Cecilia Giuliana Casalegno
Managing Integrated Brand Communication Strategies in the Online Era
2021-01-01 Mosca, Fabrizio; Casalegno, Cecilia; Bonelli, Giulia; Civera, Chiara
When digitalization enhances real-life relationships: early evidence from Italian small retailers during crisis time
2021-01-01 Chiara Civera; Cecilia Giuliana Casalegno; Elena Candelo
COVID-19 in Italy and issues in the communication of politics: bridging the knowledge-behavior gap
2021-01-01 Cecilia GIULIANA Casalegno, Chiara Civera, Damiano Cortese
Using Integrated Corporate Responsibility to Enhance Consumers’ Perceptions: An Overview of the Banking Sector
2020-01-01 Candelo Elena, Casalegno Cecilia, Civera Chiara
La Responsabilità Sociale di Impresa
2020-01-01 Cecilia GIULIANA Casalegno; Chiara Civera
La responsabilità sociale dell'impresa
2020-01-01 Cecilia Giuliana Casalegno; Chiara Civera
Managing Intangibles and Improving Governance Through the Theory of Complexity
2020-01-01 Giammarco, Piero; Casalegno, Cecilia
BETWEEN HERITAGE AND INNOVATION: HOW TO CREATE AN EFFECTIVE BUSINESS MODEL THE PODERE AI VALLONI CASE
2020-01-01 Candelo E., Casalegno C., Sertorio A.
Turismo sostenibile al Podere ai Valloni
2020-01-01 Cecilia GIULIANA Casalegno; Elena Candelo
Circular Economy and Relationship-Based View
2020-01-01 Cecilia GIULIANA Casalegno, Chiara Civera, Fabrizio Mosca, Ed Freeman
Identità, innovazione e impatto dell'aziendalismo italiano - Dentro l'economia digitale
2019-01-01 Mosca F.; Casalegno C.; Chiaudano V.
The challenge of sustainability in Italian family agri-food businesses: a qualitative analysis
2019-01-01 Elena Candelo; Cecilia Giuliana Casalegno; Chiara Civera; Chiara Giachino
Between Climate and Social Changes: how to Struggle Against Adverse Conditions in the Coffee Industry
2019-01-01 CANDELO E., CASALEGNO C., BUCHI G., CERUTTI M.
A Ticket to Coffee: Stakeholders’ view and Theoretical Framework of Coffee Tourism Benefits
2019-01-01 CANDELO ELENA; CASALEGNO CECILIA; CIVERA CHIARA; BUCHI GIACOMO
Creative and Sustainable Tourism: The Case of Ainu in Japan
2019-01-01 Edgar Bellow, Thomas Majd, Cecilia Casalegno
Stakeholder engagement through empowerment: The case of coffee farmers
2019-01-01 Chiara Civera, Simone De Colle, Cecilia Casalegno
From transactions to cooperation: Developing supply chain of ancient grains between relationships and joint interests
2019-01-01 Cecilia Casalegno, Matteo Migheli, Angelo Bonfanti, Peter Maple
A New Generation for the Wine Industry
2019-01-01 Casalegno C., Giachino C., Bertoldi B.
The perception of tourism in coffee‐producing equatorial countries: An empirical analysis
2019-01-01 Cecilia Giuliana Casalegno, Elena Candelo, Gabriele Santoro, Philip Kitchen
Improving the disease awareness: how a communication campaign brings hidradenitis suppurativa to the light
2019-01-01 Ribero Simone, Dapavo Paolo, Casalegno Cecilia
Communication of sustainability by Italian luxury fashion brands: A framework to qualitatively evaluate innovation and integration, in Corporate Social Responsibility in luxury Industry.
2018-01-01 Mosca, Fabrizio; Civera, Chiara; Casalegno, Cecilia Giuliana
SME and Sustainability. A Managerial Model to Enhance Relationships and Interactions Between Different Local Actors of the Territory
2018-01-01 Cecilia Giuliana Casalegno, Christian Rainero, Giacomo Buchi, Fabrizio Mosca
Behind and Beyond the Coffee Cup: How to Develop Tourism in Developing Countries
2018-01-01 CANDELO E., CASALEGNO C., BÜCHI G., CERUTTI M.,
5th International Conference on CSR, Sustainability, Ethics & Governance: “Responsible Business in a changing World”
2018-01-01 Piero Giammarco, Cecilia Casalegno
Customers’ judgments and misjudgments of corporate responsibility communication: A cross-country investigation of the effects on confidence and trust within the banking sector
2018-01-01 Chiara Civera, Cecilia Giuliana Casalegno, Fabrizio Mosca, Peter Maple
Turning Farmers into Business Partners through Value Co-Creation Projects. Insights from the Coffee Supply Chain
2018-01-01 Candelo Elena, Casalegno Cecilia Giuliana, Civera Chiara, Mosca Fabrizio
Balancing Under and Over Communication in Sustainability
2017-01-01 Eric, Pezet; Cecilia Giuliana Casalegno,
Value co-creation with corporate and brand heritage in the luxury industry: marketing approaches and practices for family and non-family businesses
2017-01-01 Fabrizio Mosca, Bernardo Bertoldi, Cecilia Casalegno, Chiara Civera
Judgements and Misjudgements of CR Communication: Customers Perception Over Banking Industry in Italy and the UK
2017-01-01 Civera, C.; Casalegno, C.; Mosca, F., Maple P.
L’internazionalizzazione dell’impresa: evoluzione dell’evidenza empirica e dei modelli interpretativi
2017-01-01 Buchi, G.; Casalegno, C.; Cugno, M.
L'utilizzo del digital nelle strategie di comunicazione di marketing per la creazione di fiducia, awareness e empatia nel largo consumo
2017-01-01 Cecilia Giuliana, Casalegno
Value co-creation for resilient supply chains: a cross-country study in the coffee industry
2017-01-01 Candelo, E.; Casalegno, C.; Civera, C.; Mosca, F.
Enhancing Retailer-Consumers Relationship through Everyday Sustainability: McDonald's in Italy
2017-01-01 Candelo E.; Casalegno C.; Civera C.
CSR and human capital as levers for enhancing shareholder value creation. An early investigation of the largest European companies
2017-01-01 Casalegno, Cecilia; Pellicelli, Michela; Civera, Chiara
Opportunities and Peculiarities of the Online for Communicating Corporate Social Responsibility. A cross investigation on luxury players and consumers’ perceptions
2016-01-01 Fabrizio, Mosca; Cecilia, Casalegno; Chiara, Civera
Managing Integrated Brand Communication Strategies in the Online Era: New Marketing Frontiers for Luxury Goods
2016-01-01 Fabrizio, Mosca; Cecilia, Casalegno
Communication for preventing reputational risk. McDonald’s strategy and its impact on the Italian market
2016-01-01 Elena, Candelo; Cecilia, Casalegno; Chiara, Civera
Impresa e CSR: la "non comunicazione" di successo. regole per una gestione responsabile delle relazioni
2016-01-01 Casalegno Cecilia; Civera Chiara
Gli intangible nell’economia dell’impresa
2016-01-01 Buchi, Giacomo; Casalegno, Cecilia; Cugno, Monica
TOWARD LUXURY BRANDS AND THEIR ONLINE COMMUNICATION: A STUDY OVER PLAYERS EFFORTS AND THEIR SOCIAL ENGAGEMENT
2016-01-01 Fabrizio, Mosca; Cecilia, Casalegno
AGRIFOOD START UPS AND THE ROLE OF THE TERRITORY: FOSTER MUTUAL BENEFITS THROUGH SUSTAINABILITY. EARLY INVESTIGATION IN PIEDMONT
2016-01-01 Chiara, Civera; Elena, Candelo; Cecilia, Casalegno
La sfida dell’intangibile Strumenti, tecniche, trend per una gestione consapevole nelle organizzazioni e nei territori
2015-01-01 Piero Giammarco; Francesca Silvia Rota; Cecilia Casalegno
An investigation of ‘The Spectrum of Corporate Social Responsibility’. Or to be more precise: Over-communication - a comparative analysis of the UK and Italian banking sectors from the customers' perspective
2015-01-01 Maple Peter; Civera Chiara; Casalegno, Cecilia Giuliana
Introduzione
2015-01-01 Piero Giammarco; Francesca Rota; Cecilia Casalegno
Towards strategic CSR and communication: a comparative study over Grocery and Banking sectors between Italy and the UK
2015-01-01 Cecilia, Casalegno; Elena, Candelo; Chiara, Civera
La comunicazione integrata di impresa: tra ricerca del vantaggio competitivo e gestione della trasparenza
2015-01-01 CECILIA CASALEGNO
Towards Corporate Shared Value in Retail sector: a Comparative Study over Grocery and Banking between Italy and the UK
2015-01-01 Elena, Candelo; Cecilia, Casalegno; Chiara, Civera
Young Stakeholders’ Perception of Public Companies Responsibility: An Empirical Study on Business-to-Customer Markets
2015-01-01 Casalegno Cecilia Giuliana; Candelo Elena
CORPORATE SOCIAL RESPONSIBILITY AND BRANDING STRATEGY. A COMPARATIVE STUDY OVER BANKING SECTOR IN ITALY AND THE UK
2015-01-01 Civera, Chiara; Candelo, Elena; Casalegno, Cecilia
Systemic Design: How to Compete by Leveraging the Value System
2015-01-01 Mosca, Fabrizio; Tamborrini, Paolo; Casalegno, Cecilia
LUXURY BRANDS AND THE ONLINE COMMUNICATION: NEW CHALLENGES IN A CHANGING CONTEXT
2015-01-01 Cecilia, Casalegno; Fabrizio, Mosca
Real options as sustainable business evaluation method in the biotech and med- tech industry. A qualitative and empirical approach.
2014-01-01 Buchi Giacomo; Casalegno Cecilia; Conicella Fabrizio; Dayon Audey; Pellicelli Michela; Schiesari Roberto
Social, viral, mobile e Tv: nuove integrazioni in risposta al cambiamento generazionale. Una riflessione empirica sul settore alimentare
2014-01-01 Casalegno Cecilia Giuliana; Bollani Luigi; Candelo Elena
Comunicazione integrata e PR: istruzioni per l'uso. Strategie, strumenti e tecniche nel secolo della trasparenza
2014-01-01 Raoul Romoli Venturi; Cecilia Casalegno; Pasquale De Palma
The intellectual capital and the relationship with shareholder value creation and sustainability results
2014-01-01 Pellicelli M.; Casalegno C.
Last Marketing Communication Challenges in Luxury Brand Markets: a Comparative Analisys
2014-01-01 Fabrizio Mosca; Cecilia Casalegno; Alessandro Feffin
Innovation Policy and Environmental Sustainability as Strategic Tools for Reaching Higher Performances A Regional Empirical Analysis to Find the Best Practice
2014-01-01 Casalegno C.; Pellicelli A.C.; Pellicelli M.; Civera C.
The intellectual capital and the relationship with shareholder value creation and sustainability results
2014-01-01 Pellicelli M.; Casalegno C.
Communication as the basis for a sustainable crowdfunding: the Italian case.
2014-01-01 Rainero C; Alfiero S; Tradori V; Casalegno C; Secinaro S; Indelicato A; Venuti F.
Meanings and Implications of Corporate Social Responsibility and Branding in Grocer Retailers: A Comparative Study over Italy and the UK
2014-01-01 E. Candelo; C. Casalegno; C. Civera
Managing and Evaluating the Corporate Brand: A Model Suggestion Through the Case Analysis
2014-01-01 Mosca Fabrizio; Cecilia Casalegno
NUOVI MODELLI DI COMUNICAZIONE NEI SETTORI DEI BENI DI LUSSO: UN’ANALISI COMPARATA
2013-01-01 Fabrizio Mosca; Cecilia Casalegno; Alessandro Feffin
Merit and Evaluation Models for Managers in the National Health System: An Empirical Study
2013-01-01 Candelo Elena; Casalegno Cecilia Giuliana
Etica e corporate social responsibility quali strumenti della comunicazione integrata. Le implicazioni in pubblicità
2012-01-01 Casalegno C.; Pellicelli M.
Ricerca, strategie di comunicazione, obiettivi e scelta dell’intermediario
2012-01-01 Casalegno C.
INTRODUZIONE
2012-01-01 Casalegno C.
The measure of a destination image: the case of Turin
2012-01-01 Casalegno C.; Viassone M.
Social Values and Ethics for Communicating the Corporate Identity
2012-01-01 Casalegno C.; Pellicelli M.; Civera C.
Capitolo 13. Il caso Alfa Torino S.r.l.
2012-01-01 Casalegno Cecilia
Capitolo 12. IL CASO GEMMA S.N.C.
2012-01-01 CASALEGNO CECILIA GIULIANA
La pianificazione di una campagna pubblicitaria
2012-01-01 Casalegno C.; Rossi G.
Pubblicità: Istruzioni per l'uso. Strategie, strumenti e tecniche in epoca di cambiamento
2012-01-01 Casalegno C.
Tendenze evolutive in atto: la comunicazione integrata
2012-01-01 Casalegno C.; Yuping Li
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