Sfoglia per Autore
Exploring the communication strategies in baby food supply: Differences between online and retail sales of baby milk
2024-01-01 Massaglia S.; Mastromonaco G.; Borra D.; Giachino C.; Bargoni A.; Merlino V.M.
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media
2024-01-01 Bargoni, Augusto; Giachino, Chiara; Gutuleac, Rada; Streimikiene, Dalia
Crowdfunding, art and the metaverse: a new perspective on willingness to give
2023-01-01 Gutuleac, Rada; Bargoni, Augusto; Giachino, Chiara
Metaverse, museums and disabilities: bridging the gap between customer experience and fruition
2023-01-01 Cristina Caterina Amitrano; Augusto Bargoni; Chiara Giachino
Unleashing the potential of social media: an investigation into antecedents and opportunities of entrepreneurial intent
2023-01-01 Augusto Bargoni; Chiara Giachino; Rada Gutuleac; Ciro Troise
Women’s football: don’t judge me, support me! evidence from young generations
2023-01-01 Giachino, Chiara; Valenti, Maurizio; Bonadonna, Alessandro; Bollani, Luigi
Is Generation Z ready to fly into the space? The future of tourism is coming
2023-01-01 Giachino, Chiara; Pucciarelli, Francesca; Bollani, Luigi; Bonadonna, Alessandro
A digital family affair: Do family firms' characteristics enhance consumers' willingness to pay?
2023-01-01 Bargoni, Augusto; Giachino, Chiara; Troise, Ciro; Alam, Gazi Mahabubul; Quaglia, Roberto
Communicate in a digitalized world. The museums’ evolution.
2022-01-01 Chiara Giachino
The effects of influencer endorsement services on crowdfunding campaigns
2022-01-01 Bargoni Augusto; Giachino Chiara; Battisti Enrico; Iaia Lea
Competitive strategies in the agri-food industry in Italy during the COVID-19 pandemic: an application of K-means cluster analysis
2022-01-01 Augusto Bargoni, Bernardo Bertoldi, Chiara Giachino, Gabriele Santoro
Air transport and mood in younger generations: The role of travel significance and COVID-19
2022-01-01 Battisti Enrico; Giachino Chiara; Iaia Lea; Stylianou Ioanna; Papatheodorou Andreas
Urban area and nature-based solution: Is this an attractive solution for Generation Z?
2022-01-01 Chiara Giachino; Luigi Bollani; Elisa Truant; Alessandro Bonadonna
eSport in the digital era: Exploring the moderating role of perceived usefulness on financial behavioural aspects within reward-crowdfunding
2022-01-01 Chiara Giachino; Niccolò Nirino; Erasmia Leonidou; Loukas Glyptis
Space Tourism: A New Frontier for Future Generations
2021-01-01 Chiara Giachino; Francesca Pucciarelli; Luigi Bollani; Alessandro Bonadonna; Chulmo Koo
FAMILY FIRMS AND CONSUMER BEHAVIOUR IN THE ONLINE CHANNEL: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA
2021-01-01 Augusto Bargoni; Gabriele Santoro; Chiara Giachino; Bernardo Bertoldi
Le CollabHouse e gli intermediari "invisibili" tra aziende e influencer
2021-01-01 Giachino Chiara
Generations’ Attitudes and Behaviours in the Luxury Sector
2021-01-01 Giachino Chiara; Bertoldi Bernardo; Bargoni Augusto
Un approccio dinamico alla formulazione della strategia
2021-01-01 Giachino Chiara; Bargoni Augusto
#collabhouse #stardust #influencer #professionalizeyourself: an exploratory study on the rise of new intermediaries in social media
2021-01-01 Bargoni Augusto; Giachino Chiara; Bertoldi Bernardo
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