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How could well-being-centred business strategies increase competitiveness and innovation among luxury firms? 2022 Fabrizio Mosca; Valentina Chiaudano
Investigating the Impact of Luxury Brands' Traditional and Digital Contents on Customer-Based Brand Equity 2021 Mosca, Fabrizio; Kitchen, Philip J.; Chiaudano, Valentina
Social commerce and luxury market: an exploratory study 2021 Fabrizio Mosca; Valentina Chiaudano; Silvia Gordano
The Evolution of Distribution in the Luxury Sector: From Single to Omni-Channel 2021 Mosca, Fabrizio; Giacosa, Elisa; Zagni, Luca Matteo
Managing Integrated Brand Communication Strategies in the Online Era 2021 Mosca, Fabrizio; Casalegno, Cecilia; Bonelli, Giulia; Civera, Chiara
Developing Successful Global Strategies for Marketing Luxury Brands 2021 Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo
Circular Economy and Relationship-Based View 2020 Cecilia GIULIANA Casalegno, Chiara Civera, Fabrizio Mosca, Ed Freeman
Digital channels and distribution in luxury market 2020 Fabrizio Mosca; Valentina Chiaudano
Paradoxes and strategies in social enterprises’ dual logics enactment: A csQCA between Italy and the United Kingdom 2020 Civera C.; Cortese D.; Mosca F.; Murdock A.
Identità, innovazione e impatto dell'aziendalismo italiano - Dentro l'economia digitale 2019 Mosca F.; Casalegno C.; Chiaudano V.
Marketing 4.0: le sfide della multicanalità. Atti 16ª SIM Conference 2019 2019 Mosca F.; Chiaudano V.; Bonelli G.
Facebook and Twitter, social networks for culture. An investigation on museums. 2018 Mosca Fabrizio; Stupino Margherita; Bertoldi Bernardo; Chiara Giachino
Turning Farmers into Business Partners through Value Co-Creation Projects. Insights from the Coffee Supply Chain 2018 Candelo Elena, Casalegno Cecilia Giuliana, Civera Chiara, Mosca Fabrizio
Communication of sustainability by Italian luxury fashion brands: A framework to qualitatively evaluate innovation and integration, in Corporate Social Responsibility in luxury Industry. 2018 Mosca, Fabrizio; Civera, Chiara; Casalegno, Cecilia Giuliana
SME and Sustainability. A Managerial Model to Enhance Relationships and Interactions Between Different Local Actors of the Territory 2018 Cecilia Giuliana Casalegno, Christian Rainero, Giacomo Buchi, Fabrizio Mosca
Customers’ judgments and misjudgments of corporate responsibility communication: A cross-country investigation of the effects on confidence and trust within the banking sector 2018 Chiara Civera, Cecilia Giuliana Casalegno, Fabrizio Mosca, Peter Maple
Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation 2017 Mosca, Fabrizio
Le strategie di digital marketing nei mercati dei beni ad elevato valore simbolico. 2017 MOSCA Fabrizio
Value co-creation with corporate and brand heritage in the luxury industry: marketing approaches and practices for family and non-family businesses 2017 Fabrizio Mosca, Bernardo Bertoldi, Cecilia Casalegno, Chiara Civera
Overture de "Integrated Corporate Social Responsibility" 2017 Brondoni, Silvio Maria; Mosca, Fabrizio
Mostrati risultati da 1 a 20 di 71
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