Sfoglia per Autore
Metaverse and the fashion industry: A systematic literature review
2024-01-01 Profumo, Giorgia; Testa, Ginevra; Viassone, Milena; Ben Youssef, Kamel
Understanding cultural differences and health consciousness in dietary choices: a theoretical model
2023-01-01 Francesca Serravalle, Milena Viassone, Andrea Mahmuti
Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses
2023-01-01 Francesca Serravalle, Régine Vanheems, Milena Viassone
Has COVID-19 pushed digitalisation in SMEs? The role of entrepreneurial orientation
2023-01-01 PENCO LARA; PROFUMO GIORGIA; SERRAVALLE FRANCESCA; VIASSONE MILENA
Inclusive or exclusive? Investigating how retail technology can reduce old consumers’ barriers to shopping
2022-01-01 Pantano E., Viassone M., Boardman R., Dennis C.
Introduzione
2022-01-01 Viassone, Milena
Sensory disclosure in an augmented environment: memory of touch and willingness to buy
2022-01-01 Francesca Serravalle; Milena Viassone; Giacomo Del Chiappa
Is my smartphone a self-extension of my body? An analysis of ownership perception and extended self using augmented reality
2021-01-01 Francesca Serravalle; Milena Viassone
Digging knowledge about consumers’ emotions during a make-up virtual purchase
2021-01-01 Francesca Serravalle, Milena Viassone, Giacomo Del Chiappa
Mobile augmented reality as an internationalization tool in the “Made In Italy” food and beverage industry
2021-01-01 Lara Penco, Francesca Serravalle, Giorgia Profumo, Milena Viassone
Managing technological innovation in the sports industry: a challenge for retail management
2020-01-01 Demetris Vrontis, Milena Viassone, Francesca Serravalle, Michael Christofi
The dark side of retailers regarding digital growth strategies: an exploratory study on augmented reality perception
2020-01-01 FRANCESCA SERRAVALLE; MILENA VIASSONE; REGINE VANHEEMS
Creazione di valore attraverso il circolo virtuoso Imprese-Università-Istituzioni-Territorio Scritti in onore di Giuseppe Tardivo Volume I Contributi accademici Volume II Contributi istituzionali
2020-01-01 Bresciani Stefano; Viassone Milena
“Make-up” emotions during the COVID-19 emergency: a qualitative analysis on consumers make-up purchase on digital channels
2020-01-01 Serravalle Francesca, Del Chiappa Giacomo, Viassone Milena
Does the stakeholder engagement result in new drinks? Evidence from family owned SMEs
2020-01-01 Eleonora Pantano, Constantinos-Vasilios Priporas, Milena Viassone, Giuseppe Migliano
The Shift Towards a Digital Business Model: A Strategic Decision for the Female Entrepreneur.
2019-01-01 Scuotto V.; Serravalle F. ; Murray A.; Viassone M.
A new game for retail: a conceptual analysis
2019-01-01 SERRAVALLE FRANCESCA, VIASSONE MILENA, VANHEEMS REGINE
Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand
2019-01-01 Francesca Serravalle, Régine Vanheems, Milena Viassone
IL RUOLO DEL CONTROLLER NELL’ERA DIGITALE: UN CASO DI SUCCESSO
2019-01-01 Culasso Francesca; Viassone Milena; Boschis Irene
Perceiving a haptic experience: how augmented reality could increase willingness to buy without physically touching products
2019-01-01 Giacomo Del Chiappa, Francesca Serravalle, Milena Viassone
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