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Titolo Data di pubblicazione Autore(i) File
Brand equity evaluation and corporate performances measurementAn empirical analysis on the value creation process into Piedmont luxury context 2010 Cecilia Casalegno; Chiara Civera; Anna Claudia Pellicelli
Social values and ethics for communicating the corporate identity 2011 Cecilia Casalegno; Michela Pellicelli; Chiara Civera
Innovation Policy and Environmental Sustainability as Strategic Tools for Reaching Higher Performances A Regional Empirical Analysis to Find the Best Practice 2011 Pellicelli Anna Claudia; Casalegno Cecilia; Pellicelli Michela; Civera Chiara
Social Values and Ethics for Communicating the Corporate Identity 2012 Casalegno C.; Pellicelli M.; Civera C.
18th International Marketing Award: Diesel 2012 Civera Chiara, Simeone Davide, Vigna Davide, Scarfone Manuel
The magic or myth of corporate philanthropy? 2012 Civera Chiara, Maple Peter
A comparison between Italy and United Kingdom over the adoption of private sector tools by social economy organizations 2012 Civera Chiara, Murdock Alex
Corporate Social Responsibility and Social Economy. A closer look on financial tools into the Italian Context 2012 Civera Chiara, Musso Giulia
Meanings and Implications of Corporate Social Responsibility and Branding in Grocer Retailers: A Comparative Study over Italy and the UK 2014 E. Candelo; C. Casalegno; C. Civera
Innovation Policy and Environmental Sustainability as Strategic Tools for Reaching Higher Performances A Regional Empirical Analysis to Find the Best Practice 2014 Casalegno C.; Pellicelli A.C.; Pellicelli M.; Civera C.
Towards strategic CSR and communication: a comparative study over Grocery and Banking sectors between Italy and the UK 2015 Cecilia, Casalegno; Elena, Candelo; Chiara, Civera
Towards Corporate Shared Value in Retail sector: a Comparative Study over Grocery and Banking between Italy and the UK 2015 Elena, Candelo; Cecilia, Casalegno; Chiara, Civera
CORPORATE SOCIAL RESPONSIBILITY AND BRANDING STRATEGY. A COMPARATIVE STUDY OVER BANKING SECTOR IN ITALY AND THE UK 2015 Civera, Chiara; Candelo, Elena; Casalegno, Cecilia
An investigation of ‘The Spectrum of Corporate Social Responsibility’. Or to be more precise: Over-communication - a comparative analysis of the UK and Italian banking sectors from the customers' perspective 2015 Maple Peter; Civera Chiara; Casalegno, Cecilia Giuliana
Impresa e CSR: la "non comunicazione" di successo. regole per una gestione responsabile delle relazioni 2016 Casalegno Cecilia; Civera Chiara
Opportunities and Peculiarities of the Online for Communicating Corporate Social Responsibility. A cross investigation on luxury players and consumers’ perceptions 2016 Fabrizio, Mosca; Cecilia, Casalegno; Chiara, Civera
Communication for preventing reputational risk. McDonald’s strategy and its impact on the Italian market 2016 Elena, Candelo; Cecilia, Casalegno; Chiara, Civera
AGRIFOOD START UPS AND THE ROLE OF THE TERRITORY: FOSTER MUTUAL BENEFITS THROUGH SUSTAINABILITY. EARLY INVESTIGATION IN PIEDMONT 2016 Chiara, Civera; Elena, Candelo; Cecilia, Casalegno
Digital Channels And Social Media Management in Luxury Markets. 2017 Mosca, Fabrizio; Civera, Chiara
Value co-creation with corporate and brand heritage in the luxury industry: marketing approaches and practices for family and non-family businesses 2017 Fabrizio Mosca, Bernardo Bertoldi, Cecilia Casalegno, Chiara Civera
Mostrati risultati da 1 a 20 di 64
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