Sfoglia per Autore
Digital marketing meets changing consumer behaviour: a new era of engagement
2025-01-01 Palmucci, D. N., Magrelli, V., Santoro, G.,
From funnels to feedback loops: rethinking customer-centric digital marketing with AI and behavioural psychology in new ventures
2025-01-01 Dario Natale Palmucci; Fauzia Jabeen; Gabriele Santoro
Do Not Stop the Loop: Driving Circular Textiles With Technology and Stakeholder Engagement
2025-01-01 Civera, Chiara; Santoro, Gabriele; Chiaudano, Valentina
Seeds of change: Unpacking the enduring effects of MNC knowledge transfer in autonomous social innovation projects by fringe stakeholders
2025-01-01 chiara civera; cecilia casalegno; Brigida Morelli; Gabriele Santoro
The Rhythm of Consumer Desire: Exploring Attachments in Music-Related Fan Engagement
2024-01-01 Gabriele Santoro; Giacomo Bagna
Well-being as a key for sustainable and long-term oriented management
2024-01-01 Palmucci, D.N., Santoro, G.,
Beyond Growth Hacking: Mastering Business Model Evolution
2024-01-01 Gabriele Santoro; Augusto Bargoni
Human resources well-being in innovative start-ups: Insights from a systematic review of the literature
2024-01-01 Ammirato, Salvatore; Felicetti, Alberto Michele; Troise, Ciro; Santoro, Gabriele; Rozsa, Zoltan
Highway to hell or paradise city? Exploring the role of growth hacking in learning from innovation failure
2024-01-01 Bargoni, Augusto; Smrčka, Luboš; Santoro, Gabriele; Ferraris, Alberto
Small and medium enterprises and sustainable business models: Exploring enabling factors for adoption
2024-01-01 Troise, Ciro; Santoro, Gabriele; Jones, Paul; Bresciani, Stefano
Green learning orientation and corporate environmental performance: the mediation role of green knowledge acquisition-management and the moderating role of CEO-gender
2024-01-01 Rehman, Ramiz Ur; Ahmad, Muhammad Ishfaq; Belas, Jaroslav; Battisti, Enrico; Santoro, Gabriele
Equity crowdfunding for university spin-offs: Unveiling the motivations, benefits, and risks related to its adoption
2024-01-01 Troise C.; Bresciani S.; Ferraris A.; Santoro G.
Bridging diversity management and intellectual capital: insights and impacts in healthcare organizations
2024-01-01 Brescia, Valerio; Oppioli, Michele; Degregori, Ginevra; Santoro, Gabriele
Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions
2024-01-01 Bargoni, Augusto; Jabeen, Fauzia; Santoro, Gabriele; Ferraris, Alberto
Consumer engagement through corporate social responsibility communication on social media: Evidence from Facebook and Instagram Bank Accounts
2024-01-01 Luca Simone Macca; Jacopo Ballerini; Gabriele Santoro; Marina Dabic
Growth hacking: A critical review to clarify its meaning and guide its practical application
2024-01-01 Bargoni, Augusto; Santoro, Gabriele; Messeni Petruzzelli, Antonio; Ferraris, Alberto
The Bright and Dark Sides of Open Innovation in Public Organizations: Evidence from Smart City Projects
2023-01-01 Bresciani S., Ferraris A., Santoro G.
GROWTH HACKING IMPLEMENTATION. AN OVERVIEW OF BENEFITS AND CHALLENGES
2023-01-01 Macca, Luca Simone; Santoro, Gabriele; Calcio Gaudino, Igor
How emotions from content social relevance mediate social media engagement: evidence from European supermarkets during the COVID-19 pandemic
2023-01-01 Ballerini, Jacopo; Alam, Gazi Mahabubul; Zvarikova, Katarina; Santoro, Gabriele
Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel
2023-01-01 Augusto Bargoni; Tomas Kliestik; Fauzia Jabeen; Gabriele Santoro
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