Sfoglia per Autore
Is my smartphone a self-extension of my body? An analysis of ownership perception and extended self using augmented reality
2021-01-01 Francesca Serravalle; Milena Viassone
Mobile augmented reality as an internationalization tool in the “Made In Italy” food and beverage industry
2021-01-01 Lara Penco, Francesca Serravalle, Giorgia Profumo, Milena Viassone
Can Artificial Intelligent Systems be Creative? A Preliminary Study in the New Product Development Process for New Drinks
2021-01-01 SERRAVALLE FRANCESCA; ELEONORA PANTANO
Augmented reality in retail: an analysis of this immersive technology through consumers’ and retailers’ perception
2020-11-24
The dark side of retailers regarding digital growth strategies: an exploratory study on augmented reality perception
2020-01-01 FRANCESCA SERRAVALLE; MILENA VIASSONE; REGINE VANHEEMS
L'analisi dei paesi esteri nel processo di internazionalizzazione.
2020-01-01 SERRAVALLE FRANCESCA; VALDEMARIN STEFANO
“Make-up” emotions during the COVID-19 emergency: a qualitative analysis on consumers make-up purchase on digital channels
2020-01-01 Serravalle Francesca, Del Chiappa Giacomo, Viassone Milena
Valutare il potenziale internazionale dell'impresa
2020-01-01 Serravalle Francesca; Valdemarin Stefano
Augmented reality in retail: an analysis of this immersive technology through consumers’ and retailer’s perception
2020-01-01 Serravalle Francesca
Augment your vision! Come rimodellare i confini della vendita al dettaglio attraverso l'introduzione della realtà aumentata.
2020-01-01 Serravalle Francesca
Managing technological innovation in the sports industry: a challenge for retail management
2020-01-01 Demetris Vrontis, Milena Viassone, Francesca Serravalle, Michael Christofi
A new game for retail: a conceptual analysis
2019-01-01 SERRAVALLE FRANCESCA, VIASSONE MILENA, VANHEEMS REGINE
The Shift Towards a Digital Business Model: A Strategic Decision for the Female Entrepreneur.
2019-01-01 Scuotto V.; Serravalle F. ; Murray A.; Viassone M.
Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand
2019-01-01 Francesca Serravalle, Régine Vanheems, Milena Viassone
Perceiving a haptic experience: how augmented reality could increase willingness to buy without physically touching products
2019-01-01 Giacomo Del Chiappa, Francesca Serravalle, Milena Viassone
Luci ed ombre dello smart working: una visione olistica di un’impresa italiana
2019-01-01 Tardivo Giuseppe; Serravalle Francesca; Santoro Gabriele
Augmented reality in the tourism industry: A multi-stakeholder analysis of museums
2019-01-01 Francesca Serravalle, Alberto Ferraris, Demetris Vrontis, Alkis Thrassou, Michael Christofi
Towards the digital business model: A holistic overview from an SME
2018-01-01 Scuotto V., Serravalle F., Murray A.,Viassone M.,
THE BUSINESS ARMONICO™: A NEW MODEL TO GO OVER THE BALANCED SCORECARD
2018-01-01 Benedetto, C; Serravalle, F; Viassone, M; Antonella Moira Zabarino
THE SMART CITY BRAND INDEX
2018-01-01 Viassone, M; Serravalle, F
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