Mapping meanings of personalisation

This chapter mainly engages with contextual reasons and rationalities that lead to a myriad of initiatives which may be fully or partly subsumed by an umbrella “personalisation” idea. The very action of documenting a plurality of theoretical perspectives, cultural and political contexts cannot logically lead to finding or proposing a stable definition. A sociological and comparative endeavour focused on how this issue is understood, its ingredients and meanings, cannot engage at the same time with a normative pedagogical approach and thus cannot offer the reader “the answer” to the question: “what does personalisation really mean?". Much more relevant are its conceptual plasticity and political flexibility, which I have attempted to capture through the contributions to this volume, and map in this final chapter.