Outcome Based Business Model Innovation: Rethinking the Business Model Innovation

Even if innovation is a tricky concept to define, almost all firms need to innovate. Moreover, an innovative approach cannot be limited to the process of developing innovative products, but must encompass the concept of innovating the business model itself. This paper proposes a framework for the creation of innovative business models based on the principles of outcome-based innovation (ODI). This paper represents an attempt to structure an innovative business model capable of truly exploiting strategic opportunities in the market. The cases show that it is possible to extract valuable information from applying ODI analysis to business model bringing to successful results.