This chapter aims at analyzing a sustainable business model (SBM) implemented by a network of Italian breweries, the Baladin Craft Brewery Network, with the aim of analysing its elements and drivers of success and explaining how and whether it can contribute to the sustainability of the related context. In light of the Bocken et al. (2014) framework, this work provides empirical evidence on the design and implementation of a network contract, in which it is possible to observe a strong collaboration between a focal firm and multiple organizations operating in the same context, supported by sustainable values and processes. We affirm that this cooperation is a key element for the successful implementation of a new SBM. Given the goals of the research, therefore, an exploratory case study has been prepared, adding value to recent literature and practice by focusing on how actors could act within the craft breweries sector to improve the sustainability of the whole system.
Sustainable business models in beverages industry networks. The case study of an Italian Brewery network
DE BERNARDI PAOLA;CULASSO FRANCESCA;BERTERO PIERANTONIO
2019-01-01
Abstract
This chapter aims at analyzing a sustainable business model (SBM) implemented by a network of Italian breweries, the Baladin Craft Brewery Network, with the aim of analysing its elements and drivers of success and explaining how and whether it can contribute to the sustainability of the related context. In light of the Bocken et al. (2014) framework, this work provides empirical evidence on the design and implementation of a network contract, in which it is possible to observe a strong collaboration between a focal firm and multiple organizations operating in the same context, supported by sustainable values and processes. We affirm that this cooperation is a key element for the successful implementation of a new SBM. Given the goals of the research, therefore, an exploratory case study has been prepared, adding value to recent literature and practice by focusing on how actors could act within the craft breweries sector to improve the sustainability of the whole system.File | Dimensione | Formato | |
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