A sustainable perspective in wine production for common-good management: The case of Fontanafredda biological "reserve"

Purpose – This paper analyses how sustainability is crucial in maintaining and assigning value to a common good. In particular, the paper identifies several characteristics of a business model that could be adopted to manage sustainable innovation strategies that respect the balance between environmental, social and commercial goals. Design/methodology/approach – This case study involves Fontanafredda, an internationally recognised historical Italian wine company characterised by its highly innovative business approach and sustainable business model. Findings – Fontanafredda’s approach is connected to the broader concept of the common good the winery has internalised to become an element of its competitive advantage and differentiation. The preservation of traditional values – primarily the respect and valuing of one’s own territory – is a key asset of the winery, which attaches great symbolic and concrete importance to these values. Research limitations/implications – The study uses a single case study approach and a qualitative method without quantifying the impact of every business choice. For theoretical implications, the study emphasises the strong connection between sustainability and innovation in the management of the common good. Practical implications – Numerous practical implications are identified regarding several stakeholder groups, such as the management, owners, investors and the various entities linked to the regional promotion and tourism sector. Originality/value – This research explores how and why Fontanafredda amounts to more than simply wine production by focussing on the characteristics of its business model, which efficiently handles the link between innovation and heritage for common-good development.