Political power has a deep discursive impact. Being first of all an event, its utterances are real social and cultural actions. Language and discourse in this case are concepts close to each other. Political discourse has a pragmatic dimension, political language a linguistic one. In political TV adverts the two dimensions are overlapping: diamesic features are in this case emerging and gaining new meanings. Political TV adverts focus especially on multimedia-elements and are therefore a rich source for the multimodal communication.

Frammenti di lingua: l’immagine del discorso politico della crisi fra spot politici e social network

Verdiani, silvia
2016-01-01

Abstract

Political power has a deep discursive impact. Being first of all an event, its utterances are real social and cultural actions. Language and discourse in this case are concepts close to each other. Political discourse has a pragmatic dimension, political language a linguistic one. In political TV adverts the two dimensions are overlapping: diamesic features are in this case emerging and gaining new meanings. Political TV adverts focus especially on multimedia-elements and are therefore a rich source for the multimodal communication.
2016
Dire la crise: mots, textes, discours / Dire la crisi: parole, testi, discorsi / Decir la crisis: palabras, textos, discursos Approches linguistiques à la notion de crise / Approcci linguistici al concetto di crisi / Enfoques lingüísticos sobre el concepto de crisis
Peter Lang
49
62
9783631695814
9783653072334
9783631695821
9783631674710
internet linguistics, politolinguistics, multimodal communication.
Verdiani, silvia
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2318/1720122
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social impact