The Nose of Pinocchio: A Semiotics of Facial Myths

This article explores the semiotics of the human face through the lens of various myths, notably the myth of Pinocchio. It examines the face as a central element in the construction of identity and social interaction, highlighting its transformation in the digital age. The discussion delves into historical and cultural perspectives on facial representation, addressing how faces have been perceived, modified, and represented across different epochs. The author considers the impact of digital technologies, such as deepfakes and facial recognition, on our understanding of facial identity. Additionally, the article critiques the notion of the face in contemporary contexts, including the COVID-19 pandemic, which necessitated masking and redefined social interactions. The concept of the "Prosopocene" is introduced, advocating for a new era where the recognition of the singularity of all living beings' faces becomes paramount. This theoretical framework challenges anthropocentric views and calls for a renewed ethical approach to the face in both human and non-human contexts.