Sfoglia per Autore
Growth hacking: A critical review to clarify its meaning and guide its practical application
2024-01-01 Bargoni, Augusto; Santoro, Gabriele; Messeni Petruzzelli, Antonio; Ferraris, Alberto
Highway to hell or paradise city? Exploring the role of growth hacking in learning from innovation failure
2024-01-01 Bargoni, Augusto; Smrčka, Luboš; Santoro, Gabriele; Ferraris, Alberto
Exploring the communication strategies in baby food supply: Differences between online and retail sales of baby milk
2024-01-01 Massaglia S.; Mastromonaco G.; Borra D.; Giachino C.; Bargoni A.; Merlino V.M.
Fostering circular economy through open innovation: Insights from multiple case study
2024-01-01 Perotti, Francesco Antonio; Bargoni, Augusto; De Bernardi, Paola; Rozsa, Zoltan
Beyond Growth Hacking: Mastering Business Model Evolution
2024-01-01 Gabriele Santoro; Augusto Bargoni
Enhancing Well-Being for People with Disabilities, Insights from Multiple Case Study of Smart Nature-Based Solutions’ Actions in Italy
2024-01-01 Giovanna Bagnato, Augusto Bargoni, Chiara Giachino
Negative Bias and Risk Perception in Modern Tech Adoption: The Impact on People with Disabilities in Consumer Behavior
2024-01-01 Giovanna Bagnato; Irene Alice Chicchi Giglioli; Augusto Bargoni; Chiara Giachino
Greenwashing in the Fashion Industry: Does Attachment Help to Forgive?
2024-01-01 Giovanna Bagnato; Augusto Bargoni; Chiara Giachino; Cristian Rizzo
Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions
2024-01-01 Bargoni, Augusto; Jabeen, Fauzia; Santoro, Gabriele; Ferraris, Alberto
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media
2024-01-01 Bargoni, Augusto; Giachino, Chiara; Gutuleac, Rada; Streimikiene, Dalia
Digitalisation and Internationalisation in SMEs: A Systematic Review and Research Agenda
2024-01-01 Augusto Bargoni; Alberto Ferraris; Šárka Vilamová; Wan Mohd Hirwani Wan Hussain
Inclusive cultural experiences: an exploratory investigation of metaverse enhancing experiences for customers with disabilities
2024-01-01 Giovanna Bagnato; Cristina Caterina Amitrano; Chiara Giachino; Augusto Bargoni
E-commerce and consumer behaviour: mapping the past to untangle the present and inform the future
2024-01-01 Gutuleac, Rada; Bargoni, Augusto; Giachino, Chiara
Crowdfunding and innovation: a bibliometric review and future research agenda
2024-01-01 Bargoni, Augusto; Ferraris, Alberto; Bresciani, Stefano; Camilleri, Mark Anthony
Artificial intelligence-driven decision making and firm performance: a quantitative approach
2024-01-01 Giachino, Chiara; Cepel, Martin; Truant, Elisa; Bargoni, Augusto
Metaverse, museums and disabilities: bridging the gap between customer experience and fruition
2023-01-01 Cristina Caterina Amitrano; Augusto Bargoni; Chiara Giachino
Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel
2023-01-01 Augusto Bargoni; Tomas Kliestik; Fauzia Jabeen; Gabriele Santoro
A systematic review of family business and consumer behaviour
2023-01-01 Bargoni, Augusto; Alon, Ilan; Ferraris, Alberto
Crowdfunding, art and the metaverse: a new perspective on willingness to give
2023-01-01 Gutuleac, Rada; Bargoni, Augusto; Giachino, Chiara
The marketing role in multi-stakeholder engagement: An empirical examination
2023-01-01 Cristian Rizzo; Augusto Bargoni; Ciro Troise; Mark Anthony Camilleri; Stefano Bresciani
Legenda icone
- file ad accesso aperto
- file disponibili sulla rete interna
- file disponibili agli utenti autorizzati
- file disponibili solo agli amministratori
- file sotto embargo
- nessun file disponibile