GUTULEAC, RADA

GUTULEAC, RADA  

MANAGEMENT "VALTER CANTINO"  

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Titolo Data di pubblicazione Autore(i) File
Crowdfunding, art and the metaverse: a new perspective on willingness to give 2023 Gutuleac, Rada; Bargoni, Augusto; Giachino, Chiara
Customer experience management strategies in upscale restaurants: Lessons from the Covid-19 pandemic 2023 Angelo Bonfanti; Vania Vigolo; Georgia Yfantidou; Rada Gutuleac
E-commerce and consumer behaviour: mapping the past to untangle the present and inform the future 2024 Gutuleac, Rada; Bargoni, Augusto; Giachino, Chiara
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media 2024 Bargoni, Augusto; Giachino, Chiara; Gutuleac, Rada; Streimikiene, Dalia
Managing food-wasting: the role of customer cooperation in influencing firms' pro-environmental behavior 2023 Rizzo, Cristian; Sestino, Andrea; Gutuleac, Rada; Bertoldi, Bernardo
The rise of virtual influencers: Bizarrely realistic or scarily uncanny? 2023 rada gutuleac; gabriele baima; cristian rizzo
Unleashing the potential of social media: an investigation into antecedents and opportunities of entrepreneurial intent 2023 Augusto Bargoni; Chiara Giachino; Rada Gutuleac; Ciro Troise
Will virtual influencers overcome the uncanny valley? The moderating role of social cues 2024 Gutuleac, Rada; Baima, Gabriele; Rizzo, Cristian; Bresciani, Stefano