MORELLI, BRIGIDA
MORELLI, BRIGIDA
MANAGEMENT "VALTER CANTINO"
CSR Communication and Luxury Brands: Themes for Cultivating Stakeholder-Oriented Communication on Sustainability Through Social Media
2025-01-01 Mosca, Fabrizio; Chiaudano, Valentina; Morelli, Brigida
Italian Small Retailers’ Adaptation to Digital Transformation: A Stakeholder Marketing Approach
2024-01-01 Cecilia Casalegno; Chiara Civera; Elena Candelo; Brigida Morelli
Multi-stakeholder approach in MNEs’ product advertising: evolutionary paths of content and language
2025-01-01 Chiara Civera; Cecilia Casalegno; Brigida Morelli; Cristian Rizzo
MULTI-STAKEHOLDER APPROACH: CONCEPTUALIZATION, EVOLUTION, STRATEGIC AND TACTICAL APPLICATIONS IN MARKETING
2026-03-11
Multi-stakeholder marketing: mapping the field
2025-01-01 Chiara Civera; Cecilia Giuliana Nicoletta Casalegno; Brigida Morelli; Valentina Chiaudano
NEW FRONTIERS OF VALUE CREATION IN MARKETING: AN INVESTIGATION OF THE ANTECEDENTS
2023-01-01 Chiara Civera; Cecilia Casalegno; Giovanna Bagnato; Elena Candelo; Brigida Morelli
Seeds of change: Unpacking the enduring effects of MNC knowledge transfer in autonomous social innovation projects by fringe stakeholders
2025-01-01 chiara civera; cecilia casalegno; Brigida Morelli; Gabriele Santoro
Where do my symptoms come from? Improving dermatology ecosystem’s well-being through co-designed awareness campaigns
2023-01-01 Chiara Civera; Cecilia Casalegno; Elena Candelo; Brigida Morelli