Innovation and creativity within firms. An empirical demonstration in the Piedmont area

Many people think of creativity in relation to the world of art and communication or in psychological terms. However, nowadays we increasingly hear and talk about creativity within organisations in the economics and management fields. Moreover, in the modern competitive scenario, the need to develop new and flexible skills is necessary. Organisations, in fact, must anticipate increasingly dynamic and complex changes in the competitive scenario. Therefore, as many authors have shown, creativity is a fundamental quality to develop new ideas which could become new products, services or processes. In this sense, creativity spurs innovation, which is a source of competitive advantage. The main goal of this article is to investigate, from an empirical point of view, the relationship between creativity and innovation within firms in the Piedmont area