The aim of the research is to analyze the Italian “fashion system” and its commercial relations with the rest of the world. This paper tests the hypothesis that the Italian “fashion system” can be considered particularly representative at world level, thanks to the recognised creative and quality characteristics of the Made in Italy products. The main findings suggest that the Italian “fashion system” is particularly representative at international level, as Made in Italy products are appreciated worldwide and make fashion a symbol of the Italian economy. In addition, Italian companies have great abilities in the fashion system, due to investment in quality, innovation and creativity.
Fashion System: The case of Italy
CULASSO, Francesca;GIACOSA, Elisa;
2012-01-01
Abstract
The aim of the research is to analyze the Italian “fashion system” and its commercial relations with the rest of the world. This paper tests the hypothesis that the Italian “fashion system” can be considered particularly representative at world level, thanks to the recognised creative and quality characteristics of the Made in Italy products. The main findings suggest that the Italian “fashion system” is particularly representative at international level, as Made in Italy products are appreciated worldwide and make fashion a symbol of the Italian economy. In addition, Italian companies have great abilities in the fashion system, due to investment in quality, innovation and creativity.
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