The chapter presents ways in which the language of advertising, trademarks and brand names may interact in circumstances that lead to controversy over non-specialised usage of specially designed linguistic items such as trademarks.
'Once a Trademark, not always a Trademark': Using Language to Avoid Legal Controversy
SOLLY, Martin
2002-01-01
Abstract
The chapter presents ways in which the language of advertising, trademarks and brand names may interact in circumstances that lead to controversy over non-specialised usage of specially designed linguistic items such as trademarks.
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