The chapter presents ways in which the language of advertising, trademarks and brand names may interact in circumstances that lead to controversy over non-specialised usage of specially designed linguistic items such as trademarks.

'Once a Trademark, not always a Trademark': Using Language to Avoid Legal Controversy

SOLLY, Martin
2002-01-01

Abstract

The chapter presents ways in which the language of advertising, trademarks and brand names may interact in circumstances that lead to controversy over non-specialised usage of specially designed linguistic items such as trademarks.
2002
Conflict and Negotiation in Specialized Texts
Peter Lang
Linguistic Insights
3
211
232
9783906769127
language of advertising; trademarks; legal language; applied linguistics
M. SOLLY
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2318/130410
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