The chapter discusses the marketization and managerialization of discourse about education in Britain, Europe and the USA, focusing on discourse about foreign language learning. Discourse about education would seem to be dynamic, appropriating managerial rhetorical strategies along with managerial techniques, and in turn being colonised by them.
Linguistic Choice in Contemporary Educational Reform
SOLLY, Martin
2007-01-01
Abstract
The chapter discusses the marketization and managerialization of discourse about education in Britain, Europe and the USA, focusing on discourse about foreign language learning. Discourse about education would seem to be dynamic, appropriating managerial rhetorical strategies along with managerial techniques, and in turn being colonised by them.
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