This volume is the result of research on multimodality as a practical interpretative tool applied to Business and Economics. Moving form the assumption that every text is multimodal, the volume orients the reader towards the interpretation and analysis of texts and hypertexts representative of the business/economic domain. The volume, which starts with an introductory unit presenting key concepts in multimodal theory, is structured across seven units; Visual Cues (Unit 1), Visual Shapes (Unit 2), Corporate Visions (Unit 3), Glocal Icons (Unit 4), Eye on Brands (Unit 5), Visual Figures (Unit 6), Displaying Evidence (Unit 7).
Multimodal Business and Economics
CAMPAGNA, Sandra;BOGGIO, Cecilia
2009-01-01
Abstract
This volume is the result of research on multimodality as a practical interpretative tool applied to Business and Economics. Moving form the assumption that every text is multimodal, the volume orients the reader towards the interpretation and analysis of texts and hypertexts representative of the business/economic domain. The volume, which starts with an introductory unit presenting key concepts in multimodal theory, is structured across seven units; Visual Cues (Unit 1), Visual Shapes (Unit 2), Corporate Visions (Unit 3), Glocal Icons (Unit 4), Eye on Brands (Unit 5), Visual Figures (Unit 6), Displaying Evidence (Unit 7).
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