This volume is the result of research on multimodality as a practical interpretative tool applied to Business and Economics. Moving form the assumption that every text is multimodal, the volume orients the reader towards the interpretation and analysis of texts and hypertexts representative of the business/economic domain. The volume, which starts with an introductory unit presenting key concepts in multimodal theory, is structured across seven units; Visual Cues (Unit 1), Visual Shapes (Unit 2), Corporate Visions (Unit 3), Glocal Icons (Unit 4), Eye on Brands (Unit 5), Visual Figures (Unit 6), Displaying Evidence (Unit 7).

Multimodal Business and Economics

CAMPAGNA, Sandra;BOGGIO, Cecilia
2009

Abstract

This volume is the result of research on multimodality as a practical interpretative tool applied to Business and Economics. Moving form the assumption that every text is multimodal, the volume orients the reader towards the interpretation and analysis of texts and hypertexts representative of the business/economic domain. The volume, which starts with an introductory unit presenting key concepts in multimodal theory, is structured across seven units; Visual Cues (Unit 1), Visual Shapes (Unit 2), Corporate Visions (Unit 3), Glocal Icons (Unit 4), Eye on Brands (Unit 5), Visual Figures (Unit 6), Displaying Evidence (Unit 7).
LED
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175
9788879164238
Sandra Campagna; Cecilia Boggio
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/2318/136564
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