The role of demand in pulling innovative activity has been intensively discussed till now. The lack of consensus in assessing the effects of demand pulling is driven by the fact that demand assumed to be able to exercise positive influence was the generic one. We advance the hypothesis that demand needs to be competent and, moreover, it needs to be involved in user-producer interactions in order to effectively pull innovative outcome. Crucially, the paper aims to put the conceptual fundament to the competent demand pull hypothesis.
The competent demand pull hypothesis
ANTONELLI, Cristiano;
2015-01-01
Abstract
The role of demand in pulling innovative activity has been intensively discussed till now. The lack of consensus in assessing the effects of demand pulling is driven by the fact that demand assumed to be able to exercise positive influence was the generic one. We advance the hypothesis that demand needs to be competent and, moreover, it needs to be involved in user-producer interactions in order to effectively pull innovative outcome. Crucially, the paper aims to put the conceptual fundament to the competent demand pull hypothesis.
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