The aim of this work is to analyze the distribution strategies of Luxury goods as evinced by the behavior of firms in recent years, highlighting the main evolutive trends.
Distribution Strategies in Luxury Markets: emerging trends
MOSCA, Fabrizio
2014-01-01
Abstract
The aim of this work is to analyze the distribution strategies of Luxury goods as evinced by the behavior of firms in recent years, highlighting the main evolutive trends.
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