As part of the industrial and cultural plan pursued by Adriano Olivetti, the revolution in writing systems brought about by technological innovation took on a symbolic value, presaging a new relationship between man and machine. Technicians, intellectuals and artists teamed up to give life to original products with a perfect balance between functionality and artistic quality. Based on documents kept by the Olivetti Historical Archive Association, the paper aims to throw light on the processes associated with the search and creation of names for the new products. The choice of unconventional forms created a distinctive, readily identifiable style that gained recognition throughout Italy and all over the world.

Lo stile Olivetti, dalla macchina al Logos

PAPA, ELENA
2015

Abstract

As part of the industrial and cultural plan pursued by Adriano Olivetti, the revolution in writing systems brought about by technological innovation took on a symbolic value, presaging a new relationship between man and machine. Technicians, intellectuals and artists teamed up to give life to original products with a perfect balance between functionality and artistic quality. Based on documents kept by the Olivetti Historical Archive Association, the paper aims to throw light on the processes associated with the search and creation of names for the new products. The choice of unconventional forms created a distinctive, readily identifiable style that gained recognition throughout Italy and all over the world.
Name and Naming. Conventional / Unconventional in Onomastics. Proceedings of ICONN3, Baia Mare 1-3 settembre 2015
Ed. Mega – Argonaut,
773
785
9786065436718
9789731096131
onomastica, marchionimi, nomi commerciali, processi di nominazione, modelli lessicali, Olivetti
Papa, Elena
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/2318/1553604
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