Tobacco packaging represents an important form of promotion of tobacco products and for this reason plain packaging (PP) can be considered an additional tobacco control measure. In Italy the current tobacco packaging is branded with textual warnings. The study investigated the perception of PP with textual warnings (PPTWs) and pictorial warnings (PPPWs) in Italy.

From directive to practice: are pictorial warnings and plain packaging effective to reduce the tobacco addiction?

GUALANO, MARIA ROSARIA;SILIQUINI, Roberta;
2015-01-01

Abstract

Tobacco packaging represents an important form of promotion of tobacco products and for this reason plain packaging (PP) can be considered an additional tobacco control measure. In Italy the current tobacco packaging is branded with textual warnings. The study investigated the perception of PP with textual warnings (PPTWs) and pictorial warnings (PPPWs) in Italy.
2015
129
12
1563
1570
Cessation; Health warnings; Packaging and labelling; Plain packaging; Prevention
Mannocci, Alice; Colamesta, Vittoria; Mipatrini, Daniele; Messina, Gabriele; Gualano, Maria Rosaria; Gianfagna, Francesco; Boccia, G; Langiano, Elisa; Nicolotti, Nicola; Veronesi, Giovanni; Siliquini, Roberta; De Vito, Elisabetta; La Torre, Giuseppe
File in questo prodotto:
File Dimensione Formato  
manuscript_PHelsevier11-3-2015.doc

Accesso riservato

Descrizione: articolo principale
Tipo di file: PREPRINT (PRIMA BOZZA)
Dimensione 99 kB
Formato Microsoft Word
99 kB Microsoft Word   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2318/1567923
Citazioni
  • ???jsp.display-item.citation.pmc??? 4
  • Scopus 9
  • ???jsp.display-item.citation.isi??? 8
social impact