The Islamic veil has become a central issue in mass communication and policy making. Unfortunately, its representations are strongly stereotyped and often seem to reflect a willingness to invest this cultural headdress with a negative sense, marking it as the symbol of the savagery, violence, and backwardness of Islam. This signifies the loss of the variety originally linked to the so-called hijab, whose nature is deeply characterized by polysemy, diversity, and indeterminateness depending on the peculiar context it is related to. This article tries to go 'under' the veil of such stereotyped images and to explore the mechanisms through which mass media - and in particular women's magazines - create and support certain representations of the hijab. What are the main isotopies of the veil we can find? Are they the result of the combination of figurative and plastic signifiers used in accordance with fixed and specific rules or rather associations set from time to time depending on each particular enunciative context? Are there any models that seem to be more used than others? Why? And what happens to the veil when it comes into contact with Western society and lifestyle (especially with the fashion system)? By answering these questions as well as others I have tried to show how the representations of Muslim women and the veils they wear seem to take shape, suggesting certain interpretations of the relationship between the East and West, on one side, and the values of oppression and emancipation of women, on the other.

Sotto il velo dei media. Semiotica dell'hijab tra Oriente e Occidente

STANO, Simona
2010

Abstract

The Islamic veil has become a central issue in mass communication and policy making. Unfortunately, its representations are strongly stereotyped and often seem to reflect a willingness to invest this cultural headdress with a negative sense, marking it as the symbol of the savagery, violence, and backwardness of Islam. This signifies the loss of the variety originally linked to the so-called hijab, whose nature is deeply characterized by polysemy, diversity, and indeterminateness depending on the peculiar context it is related to. This article tries to go 'under' the veil of such stereotyped images and to explore the mechanisms through which mass media - and in particular women's magazines - create and support certain representations of the hijab. What are the main isotopies of the veil we can find? Are they the result of the combination of figurative and plastic signifiers used in accordance with fixed and specific rules or rather associations set from time to time depending on each particular enunciative context? Are there any models that seem to be more used than others? Why? And what happens to the veil when it comes into contact with Western society and lifestyle (especially with the fashion system)? By answering these questions as well as others I have tried to show how the representations of Muslim women and the veils they wear seem to take shape, suggesting certain interpretations of the relationship between the East and West, on one side, and the values of oppression and emancipation of women, on the other.
5-6
327
348
http://www.aracneeditrice.it/aracneweb/index.php/pubblicazione.html?item=9788854834590
Hijab, Islam, mass media, stereotypes, photojournalism, veil
STANO, Simona
File in questo prodotto:
File Dimensione Formato  
16_STANO_Sotto velo media_Lexia 5-6.pdf

Accesso aperto

Descrizione: Articolo principale
Tipo di file: PDF EDITORIALE
Dimensione 957.07 kB
Formato Adobe PDF
957.07 kB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2318/1576966
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 0
  • ???jsp.display-item.citation.isi??? ND
social impact