L’analyse linguistique fine d’une publicité condamnée pour sexisme permet de faire la part entre stéréotypes utilisés ironiquement et « buzz » social, dans lequel se manifeste un sentiment linguistique profane. The detailed linguistic analysis of an advertisement which has been condemned for sexism allows to distinguish between ironically used stereotypes and social "buzz", in which folk linguistics ideas and feelings manifest themselves.
Vous avez dit publicité sexiste? Stéréotypes et interprétation au second degré : le cas SMEREP 2013
DRUETTA, Ruggero;PAISSA, Paola
2016-01-01
Abstract
L’analyse linguistique fine d’une publicité condamnée pour sexisme permet de faire la part entre stéréotypes utilisés ironiquement et « buzz » social, dans lequel se manifeste un sentiment linguistique profane. The detailed linguistic analysis of an advertisement which has been condemned for sexism allows to distinguish between ironically used stereotypes and social "buzz", in which folk linguistics ideas and feelings manifest themselves.
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