Social Media Corporate Reputation Index. How social influencers affect on corporate reputation

A substantial number of academic studies are devoted to the conceptualization and measurement of corporate reputation. In particular, the aim of this study is to measure, in an innovative way, the corporate reputation of food companies perceived by their “social” stakeholder, identified as users of food blogs, as an increasingly important category of social influencers.Iit has been calculated the social media corporate reputation index (smcr index) for a sample of food companies adopting an hybrid approch between the signaling theory and the institutional theory.