Housework Division and Perceived Fairness: The Importance of Comparison Referents

A long-standing theoretical tradition underlines the importance of comparison referents for fairness evaluation, i.e., people, experiences and expectations that individuals choose to compare with their own situation. However, few studies on perceived fairness of housework division have measured and tested comparison referents, partly because of the lack of suitable data. Moreover, findings were sometimes mixed because small convenience samples were used. Previous literature also neglected the distortive effects of self-serving bias in the choice of referents. This study, conducted in an Italian context, seeks to overcome these limitations by using a probabilistic sample and two different designs: a survey data analysis and an experimental-vignette technique which avoids the distortions of self-serving bias. The survey’s findings reveal that the effects of comparison referents are strong and in line with expectations, though limited to the domestic behavior of male referents. Moreover, unfavorable comparisons have a stronger effect on perceived fairness than favorable ones. The vignette analysis indicates that comparison referents affect perceived housework fairness even if the effect of self-serving bias is controlled for