The proprioception of space is a major matrix of cognitive and conceptual metaphors. Scholars too often resort to spatial metaphors in order to “place” and “visualize” their theoretical insights. Semiotics is not an exception: on the opposite, given the abstractedness of the semiotic investigation, semioticians have often coated their theories in spatial imaginaire. Peirce’s semiotics could not be conceived without its triangular insistence, the superposition of a representamen upon an object through an interpretant, diagrams, and graphs; Lotman turned space into a meta-language, but was himself thinking semiotics in spatial terms (the semiosphere being the epitome of spatial theorization); as for the trend of semiotic scholarship that develops from Saussure through Hjelmslev to Greimas and beyond, the preeminence of “spatial thought” (perhaps a consequence of the “diachronic primacy”) is evident since the first model of sign, wherein the signifier and the signified are situated in a specific, hierarchic topology. The paper will claim that not only each school of semiotics, and perhaps each semiotician too, refer to a characteristic spatial imaginaire, but also that this theoretical topology interacts with what could be called an “ontological ideology”: in each sociocultural group, at a given moment of its history, a certain conception of being is given preference over the others, generating a spatial imaginaire.

On Depth: Ontological Ideologies and Semiotic Models

LEONE, Massimo
2017-01-01

Abstract

The proprioception of space is a major matrix of cognitive and conceptual metaphors. Scholars too often resort to spatial metaphors in order to “place” and “visualize” their theoretical insights. Semiotics is not an exception: on the opposite, given the abstractedness of the semiotic investigation, semioticians have often coated their theories in spatial imaginaire. Peirce’s semiotics could not be conceived without its triangular insistence, the superposition of a representamen upon an object through an interpretant, diagrams, and graphs; Lotman turned space into a meta-language, but was himself thinking semiotics in spatial terms (the semiosphere being the epitome of spatial theorization); as for the trend of semiotic scholarship that develops from Saussure through Hjelmslev to Greimas and beyond, the preeminence of “spatial thought” (perhaps a consequence of the “diachronic primacy”) is evident since the first model of sign, wherein the signifier and the signified are situated in a specific, hierarchic topology. The paper will claim that not only each school of semiotics, and perhaps each semiotician too, refer to a characteristic spatial imaginaire, but also that this theoretical topology interacts with what could be called an “ontological ideology”: in each sociocultural group, at a given moment of its history, a certain conception of being is given preference over the others, generating a spatial imaginaire.
2017
New Semiotics: Between Tradition and Innovation
NBU Publishing House & IASS Publications
112
117
978-954-535-943-9
http://www.iass-ais.org/proceedings2014/view_lesson.php?id=48
semiotics, depth, ontology, ideology, cultural studies
Leone, Massimo
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2318/1622923
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