The Creation of Value generated by the “Company Visit”: a Theoretical Model of Evaluation

In an economic recovery scenario there are many tools used by the companies to improve their market positioning. Among these tools, the “company visit” (initiative also named as “company guided tour”, or “industrial tourism”) assumes a growing importance: a new network that involves a strong collaboration between companies, non-profit organizations, citizens and public institutions. The paper tries to propose a theoretical model of evaluation concerning the economic value generated by the “company visit”: the topic concerning the creation of value – introduced from the point of view of the general vision in the 1980s by Michael Porter – was later revived in the academic world through the juxtaposition of economic and financial models to paradigms oriented to the stakeholders theory. This proposal will follow an economic and financial approach, with a subsequent integration to the Corporate Social Responsibility (in acronym CSR) applied to the management of the “company visit”.