Some symbols so skillfully traverse epochs and cultures that they are depicted as almost “natural” embodiments of abstract values. The balance is one of these symbols, adopted to represent justice from ancient Egypt until the present time. Power appropriates this “natural meaning” in order to construct a rhetoric of fairness. Yet, semiotics unveils that the balance, like every symbol, is not natural at all, but underpinned by a specific ideology. From the semiotic point of view, the balance is a device that produces indexes, i. e., causal signs that visually signal an invisible property, weight. Although this translation is not automatic, but based on specific indexical circumstances (such as the type of balance, the weighing techniques, and the measuring standards that are used), the balance is paradoxically turned into a symbol of justice precisely because it is depicted as a non-semiotic device, as an instrument that cannot lie, as a machine.
The Frowning Balance: Semiotic Insinuations on the Visual Rhetoric of Justice
LEONE, Massimo
2017-01-01
Abstract
Some symbols so skillfully traverse epochs and cultures that they are depicted as almost “natural” embodiments of abstract values. The balance is one of these symbols, adopted to represent justice from ancient Egypt until the present time. Power appropriates this “natural meaning” in order to construct a rhetoric of fairness. Yet, semiotics unveils that the balance, like every symbol, is not natural at all, but underpinned by a specific ideology. From the semiotic point of view, the balance is a device that produces indexes, i. e., causal signs that visually signal an invisible property, weight. Although this translation is not automatic, but based on specific indexical circumstances (such as the type of balance, the weighing techniques, and the measuring standards that are used), the balance is paradoxically turned into a symbol of justice precisely because it is depicted as a non-semiotic device, as an instrument that cannot lie, as a machine.File | Dimensione | Formato | |
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Massimo Leone 2017 - The Frowning balance Semiotic Insinuations on the Visual Rhetoric of Justice.pdf
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