Edo ergo ludo, ludo ergo edo. Forme di vita ed estetiche del quotidiano tra universo alimentare e dimensione ludica

From videogames to enogastronomic tourism, also including the most common practices of everyday life, homo ludens and homo edens seem to overlap in different ways. Such dynamics have become increasingly evident and relevant in contemporary societies. Both the playful dimension and the food sphere have become an omnipresent and constitutive component not only of everyday life and daily practices, but also of the multiple forms of communication surrounding us – from mass media to mobile technologies. What are the forms assumed by such a crossing in the contemporary world? What are the aesthetics characterising it? What are the semantic isotopies underlying its forms? Finally, what are the forms of life it promotes? We will deal with such issues building on some case studies chosen for their significance within the wide field of the communications related to food, whose links with the sphere of game have become indissoluble.