The main issue of the book is to identify: how the Internet works for luxury players, today? What are the main models developed by Luxury Players and Pure Internet Players? How luxury players manage their distribution and communication channels? How luxury players are using social media today? How they develop integrated distribution and communication strategies by integrating digital and physical channels? How consumers are reacting to the actual multi channel strategies? What are the actual trends: social commerce and corporate social responsibility and how companies are reacting?

Digital Channels And Social Media Management in Luxury Markets.

Fabrizio Mosca;Chiara Civera
2017-01-01

Abstract

The main issue of the book is to identify: how the Internet works for luxury players, today? What are the main models developed by Luxury Players and Pure Internet Players? How luxury players manage their distribution and communication channels? How luxury players are using social media today? How they develop integrated distribution and communication strategies by integrating digital and physical channels? How consumers are reacting to the actual multi channel strategies? What are the actual trends: social commerce and corporate social responsibility and how companies are reacting?
Routledge
Routledge Giappichelli
1
1
200
9781138572461
Social media, Social commerce, luxury management
Mosca, Fabrizio; Civera, Chiara
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2318/1651518
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