Organizational dynamism and adaptive business model innovation: The triple paradox configuration

Firm performance in turbulent business environments strongly depends on the adaptive (re)generation of the firm's business model. However, studies on the enablers of business model innovation are sparse. This study leverages the literature on dynamic capabilities, on organizational ambidexterity/vacillation, and Lewis's view of organizational paradoxes to build an integrated model of organizational dynamism that includes seven dimensions: three pairs of paradoxical constructs (cooperation-competition, exploration-exploitation, and conformity-agency) and dynamic capabilities. The study posits that these seven dimensions of organizational dynamism describe the key enablers of adaptive business model innovation (ABMI). The results of applying a fuzzy set qualitative comparative analysis (fsQCA) to 35 selected cases confirm that the paradoxical dimensions of organizational dynamism, although logically opposed, strongly intertwine in enabling the adaptive (re)generation of a firm's business model. Further, this article highlights fsQCA's suitability to test models that include paradoxical constructs.