How the business model could increase the competitiveness of a luxury company?

The luxury business is one of the most important industries in many countries. In the recent years, it is affected by some paradigms (such as consumption crisis, democratization process, market globalization) that should be considered while defining the company business model. To overcome these paradigms, the business model has to be characterized by a set of factors which could increase the competitiveness of a luxury company. The objective of this research is to verify how the business model could increase the competitiveness of a luxury company. We used a qualitative approach; in particular, we considered large and medium-sized luxury companies which are internationally-recognized with highly innovative and entrepreneurial business approach over generations. The research identifies a series of business model’s characteristics for ensuring or increasing a long-term competitiveness, in terms of innovativeness, company’s assets and long-term vision. Key factors identified above should be applied together to understand better the phenomenon of innovative luxury business.