Entrepreneurial Orientation and Family Influence Factors for Sustainable Small Business: First Insights From the Leading Italian Craft Beer

This chapter addresses the issue of sustainability in small family firms, considering the relation between entrepreneurial orientation and family influence factors. The literature describes positive links between small firms and sustainability outlining their power in spreading good practices. Furthermore, the role of family is crucial to strengthen such intrinsic links. The aim of this study is to first demonstrate the influence that family factors play on entrepreneurial orientation and, second, highlight how factors and orientations shape small family firms’ sustainable approach. The study employs a case-based method, illustrating a peculiar case: the leading Italian small family-owned craft beer producer Baladin. It provides fertile ground for the development of functioning as a learning process and being replicable in smaller firms. It also highlights the relevance of family culture even when an entrepreneur engages in a countertrend against his usual family path, by undermining the traditional family business but maintaining a local commitment to sustainable outcomes.