I analyzed the role of emotional reactions to negative campaigning as mediators of the link between exposure to negative messages, evaluations of candidates, and voting behavior. In an experimental study (N = 103) I found that exposure to issue-based negative messages from the outparty provoked anxiety, which increased selective exposure to political information that, in turn, improved the outparty evaluation; and exposure to person-based negative messages from the inparty provoked aversion, which negatively influenced inparty evaluation. Finally, the evaluations of candidates significantly predicted vote choices.

Explaining the effects of exposure to negative campaigning the mediating role of emotions

Russo, Silvia
2016

Abstract

I analyzed the role of emotional reactions to negative campaigning as mediators of the link between exposure to negative messages, evaluations of candidates, and voting behavior. In an experimental study (N = 103) I found that exposure to issue-based negative messages from the outparty provoked anxiety, which increased selective exposure to political information that, in turn, improved the outparty evaluation; and exposure to person-based negative messages from the inparty provoked aversion, which negatively influenced inparty evaluation. Finally, the evaluations of candidates significantly predicted vote choices.
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https://www.rivisteweb.it/download/article/10.1482/84667
Affective intelligence; Candidates evaluations; Emotions; Negative campaigning; Voting behavior; Social Psychology
Russo, Silvia*
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/2318/1666632
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