In this article we criticise the use of simplistic metaphors such as the “viral” one for the analysis of content–spread online and we propose a brief overview on the importance of the structure of the space in which these textualities move.We focus, in particular, on social networks’ feeds and on how their algorithms shape and direct the semiotic buzz around texts influencing their visibility and, therefore, their spreadability.
Ronzio, feed e diffondibilità online
Mattia Thibault
2016-01-01
Abstract
In this article we criticise the use of simplistic metaphors such as the “viral” one for the analysis of content–spread online and we propose a brief overview on the importance of the structure of the space in which these textualities move.We focus, in particular, on social networks’ feeds and on how their algorithms shape and direct the semiotic buzz around texts influencing their visibility and, therefore, their spreadability.
File in questo prodotto:
| File | Dimensione | Formato | |
|---|---|---|---|
|
Ronzio feed e diffondibilità online.pdf
Accesso aperto
Tipo di file:
POSTPRINT (VERSIONE FINALE DELL’AUTORE)
Dimensione
841.74 kB
Formato
Adobe PDF
|
841.74 kB | Adobe PDF | Visualizza/Apri |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
