In this chapter Corsi, Novelli, and Pettenati analyse the reasons that lead farmers to adopt direct selling or more generally AFNs, distinguishing between on-farm and off-farm direct sales. The issue is discussed first from a theoretical perspective. Next, empirical evidence is presented, using both quantitative and qualitative approaches. Using census data, the determinants of the choice to sell directly on-farm and off-farm are analysed on the basis of farm structural characteristics, farmers’ personal characteristics, and geographical explanatory variables. Then the results of an in-depth qualitative analysis of individual motivations carried out with a focus group of local producers are presented. The results highlight the technical constraints to the adoption of the direct chains as well as the subjective motivations, both monetary and non-monetary.

Determinants of Farmers’ Participation in AFNs

Alessandro Corsi;Silvia Novelli;Giacomo Pettenati
2018

Abstract

In this chapter Corsi, Novelli, and Pettenati analyse the reasons that lead farmers to adopt direct selling or more generally AFNs, distinguishing between on-farm and off-farm direct sales. The issue is discussed first from a theoretical perspective. Next, empirical evidence is presented, using both quantitative and qualitative approaches. Using census data, the determinants of the choice to sell directly on-farm and off-farm are analysed on the basis of farm structural characteristics, farmers’ personal characteristics, and geographical explanatory variables. Then the results of an in-depth qualitative analysis of individual motivations carried out with a focus group of local producers are presented. The results highlight the technical constraints to the adoption of the direct chains as well as the subjective motivations, both monetary and non-monetary.
Alternative Food Networks
Palgrave Macmillan
173
196
978-3-319-90408-5
978-3-319-90409-2
https://link.springer.com/chapter/10.1007/978-3-319-90409-2_9
alternative food networks, on-farm sales, off-farm sales, determinants, subjective motivations
Alessandro Corsi, Silvia Novelli, Giacomo Pettenati
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2318/1679673
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