Discourse and Representation in Emblematics: Hermeneutic and Ideological Implications of Stylistic and Cognitive Analyses

The article focuses on the dialectic relationship between visual and verbal representations in Renaissance emblematics, a multimodal genre in which words and images were inherently interactive and physiologically intermingled. Devices and emblems were “assemblages” of different modes and mediums, full of rhetorical wit and sophisticated allusions, and made the most of their appealing mix of discourse and representation to provide a practical moral lesson together with learned amusement. The article tries to discuss and revise these well-known aspects from a stylistic and cognitive perspective, relying on the analytical tools provided by Relevance Theory and Conceptual Integration Theory in the belief that such synergetic approach to emblematic texts is particularly rewarding to highlight the ideological implications of the unprecedented power attributed to the relation between images and language in the Renaissance. In particular, the article underscores the ideological dimension of emblematics, in a period rife with political and social tensions, and tries to draw attention to the ways in which this symbolic form of communication was transformed into an Althusserian practice of interpellation, interrogating the authority of the speaking subject and producing changing patterns in its relationship with the reader.