Digital Arts and Humanities for Cultural Heritage - Interpretation and Enunciation in Digital Documentation Practices of Cultural Heritage

The means of re-mediation for the documentation of the contemporary art offered by digital media have inaugurated innovative testuality, connoted by interactive, multimedia and participative elements which destabilize the semantic process of traditional musesums and add textual levels, the result of an interpretative work. In particular, the essay aim to explore these forms of documentation starting from the experience of the laboratory «Carmel. Digital media for contemporary art» at the Uiniversity of Turin, which led to the creation of the web-doc "The garden of fluid sculptures by Giuseppe Penone", an interactive and immersive exploration of the homonymous opera located in the gardens of Venaria Reale. We will then analyze the communicative role of the space and the exhibition processes implemented by the digital medium, declining the concept of interface and "hyper-image", in the light of a well-established fragmenting and modularizing function of the digital device, found in the examples analogous products produced by Google and by the most innovative museums of contemporary art. And at the same time, the relevance of meaning that a product created by an academic subject inevitably brings with it will be explained, finally proposing itself as a business opportunity in the field of edu-tainment production.