La visione ecologica di Ugo Volli per una semiosfera informazionale

The studies of Ugo Volli on philosophy of communication recall, in some occurren- ce, the conception of ecology to describe the mode of operation of communication, which is considered as an ecosystem with the characteristic of the lotmanian semio- sphere: autonomy and autopoietics, interlinking and stratification. The article aims to attach this conception to the digital communication, focusing on the morphology of texts and its informational payload structured in data sequences and discrete unity, and exploring two approach which can be applied in scientific research. These ones are indicative of a empiricism that is allowed by the modularity of digital object. Secondarily, the virtuality and the abstractness of data will be consider as the fundamental condition of an invisible informational semiosphere whose mani- pulation and automatization are representative of forms of power and knowledge negotiations. In the last part it will try a parallelism with the traditional ecology about the loss of biodiversity, the pollution issues and the scares of a pervasive and automated technology, with the purpose to juxtapose a politics of language, in particular of informatic and programming language, by a semiotic of digital cultures.