Those of “visible” and “not visible” (hidden) are fundamental categories in the discourse that historically has been made on fashion. On the one hand, in the contemporary world there is the fashion represented through the media which seems to be oriented towards a visibility tout court that is, in the first place, shared and shareable. On the other hand, however, those urban spaces historically used for the representation of daily fashion (the shop windows) continue to alternate the concepts of visibility and non-visibility by proposing, from case to case, different narratives. So, what are these talks? Is it possible to imagine different types of showcases as the most immediate manifestation of different communicative wills?
Transparente, semitransparente, opaco: tipología de los escaparates de moda
Eleonora Chiais
2020-01-01
Abstract
Those of “visible” and “not visible” (hidden) are fundamental categories in the discourse that historically has been made on fashion. On the one hand, in the contemporary world there is the fashion represented through the media which seems to be oriented towards a visibility tout court that is, in the first place, shared and shareable. On the other hand, however, those urban spaces historically used for the representation of daily fashion (the shop windows) continue to alternate the concepts of visibility and non-visibility by proposing, from case to case, different narratives. So, what are these talks? Is it possible to imagine different types of showcases as the most immediate manifestation of different communicative wills?
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Transparente, semitransparente, opaco- tipología de los escaparates de moda_CHIAIS 2020.pdf
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