Nordic home-sharing utopia: a critical analysis of Airbnb in Helsinki

The proliferation of Airbnb listings has been studied in major tourist cities, but much less is known about the phenomenon in Nordic cities. In this paper we have examined the situation in Helsinki, the capital of Finland, which has been largely unexplored in the research literature. Using our situated knowledge as an entry point, this study is based on geostatistical analysis, qualitative analysis of Airbnb listings, thematic conversations with experts and analysis of public discourses through media, to illustrate how Airbnb listings are distributed within the city and what perceptions and responses this phenomenon is generating. In the study, we challenge the public narrative that portrays short-term renting of homes in Helsinki as a form of sharing economy, as opposed to more destructive developments in major European tourist cities.