Il Musichiere is a 1950s magazine inspired by Garinei and Giovannini’s TV show of the same name. From the very first issue, it includes a readers’ column edited by Mario Riva: «Scrivetemi come parlate». This column represents an interesting and unknown source that might be useful in understanding and analyzing new aspects of early Italian television stardom. The aim of this paper is to analyze Riva’s column as a tool to deepen the Italian media system of the 1950s and its protagonists.
«Scrivetemi come parlate». Il divo televisivo Mario Riva e la rubrica di posta dei lettori sulle pagine de “Il Musichiere”
Giulia Francesca Muggeo
2020-01-01
Abstract
Il Musichiere is a 1950s magazine inspired by Garinei and Giovannini’s TV show of the same name. From the very first issue, it includes a readers’ column edited by Mario Riva: «Scrivetemi come parlate». This column represents an interesting and unknown source that might be useful in understanding and analyzing new aspects of early Italian television stardom. The aim of this paper is to analyze Riva’s column as a tool to deepen the Italian media system of the 1950s and its protagonists.File in questo prodotto:
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