This position paper, given the current state of NATO’s communication on the Social Media and the evident superiority and efficiency of its opponents, discusses the need, to generate better communication capabilities, for a paradigm shift. This would favour the rapid and early deployment of narratives to support the messaging of the Alliance. Given that the Social Media are a fast-evolving complex framework, which we are still in the process of learning to interpret, it is advisable to put our emphasis on processes and methods, rather than tools. This position paper considers the problem from a SoMeInt / Digital Media Management Units perspective. It discusses what the specific target of this kind of communication should be and how is addressed by the Alliance’s opponents. It then calls for a new paradigm that should include a detailed monitoring of specific discourse communities in order to generate the Language of the Neighbourhood. This is achieved by means of corpus linguistics techniques such as Audience Architecture and Reverse Language Engineering.

Audience Architecture and Reverse Language Engineering: Problems and opportunities for SoMeInt and Digital Media Management Units.

Michelangelo Conoscenti
First
2020-01-01

Abstract

This position paper, given the current state of NATO’s communication on the Social Media and the evident superiority and efficiency of its opponents, discusses the need, to generate better communication capabilities, for a paradigm shift. This would favour the rapid and early deployment of narratives to support the messaging of the Alliance. Given that the Social Media are a fast-evolving complex framework, which we are still in the process of learning to interpret, it is advisable to put our emphasis on processes and methods, rather than tools. This position paper considers the problem from a SoMeInt / Digital Media Management Units perspective. It discusses what the specific target of this kind of communication should be and how is addressed by the Alliance’s opponents. It then calls for a new paradigm that should include a detailed monitoring of specific discourse communities in order to generate the Language of the Neighbourhood. This is achieved by means of corpus linguistics techniques such as Audience Architecture and Reverse Language Engineering.
Information-Related Hybrid Threats in South East Europe.
IOS Press
NATO Science for Peace and Security Series E: Human and Societal Dynamics.
147
27
43
978-1-61499-907-2
Language Engineering, Discourse Communities, Populism, Russia, Inform and Influence, Language of the Neighbourhood, Open Source Intelligence, Digital Management.
Michelangelo Conoscenti
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2318/1764936
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